Nicole Richie has unveiled her cut-price Macy's line recently as she climbs even higher in the fashion world and says 'You're only as good as your last season'. Nicole's limited-edition collection for Macy's contemporary department debuts this fall, and she also stars in the ads. The clothes, including maxi dresses, asymmetrical skirts, cropped tops and fitted jackets in an array of jewel tones and prints, will be in 100 stores and available online starting September 12. Nicole said that she spent a lot of time getting to know the customer which helped with her designs. Nicole also said how much she she appreciates it seeing your everyday woman wearing a piece from her collection, she is very grateful, you can check out Nicole's other lines here - Winter Kate and House of Harlow.